Boutiques Design

Boutiques Design

Click here to discover the new concept store


The concept of the Van Der Bauwede flagship stores is as strongly identifiable as an authentic diamond.

Modernism meets tradition as expressed through three distinct universes developed within the new showroom located in the heart of Geneva at number 3, Rue de la Tour-Maîtresse.
“VDB by Van der Bauwede”, “Van Der Bauwede Genève” and “Van Der Bauwede Since 1890” unite in providing a subtle yet forceful presentation of three product ranges stretching from the trendiest to the most luxurious; chic and up-to-the-minute steel jewellery collections; a watch and jewellery range combining originality, design and Swiss Made quality; along with an area entirely dedicated to diamonds and to precious life events such as weddings and engagements. Focusing on high-end collections, this new universe has been designed to highlight the “VBD Diamond Cut” exclusively created and offered by the House.

This reinvented neo-baroque style makes Van Der Bauwede boutiques a haven of peace that welcomes you for a first encounter and much more besides.


Designed like a precious object, the Van Der Bauwede Genève boutiques are composed of noble and elegant materials offering a subtle reminder of the brand’s Flemish origins.
The three dominant colours – spinel black, pearly white and dove grey – are harmoniously arranged so as to enhance this beautifully plush, hushed interior.

The white marble floor sets off the splendid silvery grey carpets with their black or silver trim. The dark-coloured walls adorned with sculpted woodwork and draped in dove grey or pearly white satin, create a mysterious atmosphere that draws the gaze towards the displays. The latter are illuminated by mobile lighting enhancing the sparkling facets of the diamonds on show.

In the same neo-baroque style, the lacquered wood sales tables are accompanied by velvet black or white upholstered chairs that make a perfect match with the silvery grey silky velvet sofa. This keynote piece lends an especially radiant touch to this exclusive lounge reserved for VIP customers who are thus hosted in outstandingly comfortable style.
The dazzling silver-toned and chrome crystal lamp adorned with grey satin lampshades hangs over the imposing rounded show window, thereby marking the entrance to the boutique.

Finally, setting the perfect finishing touch to this muted lighting, the entire boutique is dotted with luxurious crystal wall fittings that light up the large-sized works of famous photographers, carefully selected by Van Der Bauwede Genève.

This chic and contemporary art-gallery style ambiance lends a new artistic dimension firmly geared towards creativity. The architecture of Van Der Bauwede boutique invites its customers to experience an infinitely refined atmosphere imbued with a resolutely modern, avant-garde style.


Created in 2010, the unique “turnkey” concept of franchised boutiques, “shop in shop” areas and “concept corners” is entirely in tune with each of the watch and jewellery collections. The contemporary spirit of Van Der Bauwede Genève has travelled well beyond national borders. After Moscow and St. Petersburg, a new boutique has been inaugurated in Baku, the capital of Azerbaijan.

For any further information on Van Der Bauwede Genève franchise boutiques, kindly send an e-mail to the following address:

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